What should have been a minor change caused an outcry in their community. It was then decided that the colours of the brand would be this new hue of green, white and black. So, it was normal to want to rejuvenate their brand image by going with a colour closer to the web than nature. Don't forget that Spotify's clientele is young. Even the black letters were replaced by this green. It also simplified their main logo at the same time, using only two colours instead of three. Instead of continuing with the avocado green that had been used since the beginning, the Swedish company chose to go with a modern green. In June 2015, Spotify redesigned their logo that seemed minor – a change of colour. If you want to do a successful logo redesign, it's important to keep items that connect your different logos together. The white lines became an icon in the green circle left of the text. What is interesting is that they knew how to use the same curved lines of the first logo in this new one. The colour of the text also went from white to black. Spotify is not the only company that decided to have a more minimalist logo, it is one of the most important trends in logo creation.įirst, they chose a sans serif font and got rid of the avocado background. They then opted for a combined logo, a logo that included the company name and a symbol, in a simpler version. This logo was used from 2008 to 2013.įive years after its launch, the team behind Spotify felt it was time to modernize their logo. While this might have been a nod to sound waves, it's more of a representation of streaming. Then, three slightly sloping curved lines in a circle were placed above the letter O.
A slightly darker green was also used for the outline of the letters to increase the contrast with the background. It is a colour that is more associated with nature. There are few large logos that choose green as the main branding colour. The background was avocado green, which is quite unusual for a company logo. Back then, the Spotify logo was made up of the name of the company in white serif font. The first AirBnB logo is a great example of this. Spotify's first logo is reminiscent of a style used in the late 2000s. Unlike IKEA, another Swedish company that proudly displays national colours in its logo, Spotify decided not to go with this element.
In short, this Swedish company has certainly taken off! Spotify had its first million subscribers in 2011 and by 2019, the company now has more than 100 million subscribers.
Or, ad-free by choosing a premium package. You could access playlists and your favorite artists for free with advertising. In 2008, after two years of development, Spotify was a music streaming software that was launched in Stockholm, Sweden.
Before we start analyzing Spotify's branding, let's talk a little bit about the origins of this company.
0 kommentar(er)
